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Architect turned entrepreneur, Lori Cheek often considered this dilemma. “It had happened to me a thousand times during my NYC commute — spotting that intriguing stranger on a train, in a café, crossing the street, at baggage claim, etc. Thousands of possible connections have made the Internet and dating a perfect match. How can you easily turn real world connections into new relationships?
Women Innovate Mobile (WIM) interviews female founders about success stories, inspirations and motivations as women entrepreneurs.
By Kelly Hoey (Co-Founder & Managing Director, WIM) Meet Lori Cheek – architect turned entrepreneur, founder and CEO of Cheek’d, the reverse engineered dating site coined by the New York Times as “the next generation of online dating.” Women Innovate Mobile talks with Lori about her site Cheek’d: Lori Cheek: “I’ve always had ‘the itch,’ but it was kind of an accident that it happened so drastically.
After working in architecture, furniture and design for 15 years for companies such as Christian Dior, Vitra & Karkula, I came up with an idea that lead me into the NYC World of Tech and am now solving missed connections one card at a time.” Lori Cheek: “The most memorable story to date would probably be the call from Oprah Winfrey’s studio after they’d read about my business in the New York Times.
They asked for a deck of cards and a photo of me followed by a short phone interview. I called my parents to tell them and they couldn’t even understand what I was trying to say, then my mom couldn’t stop crying which made me start crying all over again.
I couldn’t believe my ‘little’ dating card idea had lead to a call from Oprah.