online dating personals matchmaking sites - Online dating behavior psychology
The following study with 113 participants analyzes the evaluation bias effects that happen when people are confronted with a typical profile of a online dating service that contains a false photo, i.e.
a photo that obviously does not portray the profile owner.
It is known that profile photos have a great impact how the profile owner is judged.
The results of this study show that even if the evaluator knows that the photo does not actually portray the profile owner, he is nevertheless influenced by the perceived attractiveness of the displayed person. Women seem to be more resistant against this automatic evaluation bias.
The findings are fully in line with other empirical findings that support an evolutionary perspective, namely that men ascribe a higher value to physical attractiveness in judging women than women do in judging men.
Nowadays social networks (SNS) like My Space, Facebook, Linked In, or online dating services are used by millions of people.
In 2010 Facebook already has more than 400 million active users (according to its own data, see The primary purposes of such online services is socialising and engaging in communication with friends (e.g., to establish business relevant contacts (e.g., or to initiate completely new contacts and friendships (
In Germany, Austria and Switzerland, in 2007 more than 7 Million people used already online dating platforms (Pflitsch & Wiechers, 2008).