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However, her latest project (and the startup idea she pitched on the show) is Date Play, a new dating app that promises to gamify the online dating process.
Specifically, it aims to eliminate ‘self reporting’ — the tendency to create an online profile as you’d want to be seen rather than how you actually are — which, argues Koutsomitis, typically results in a string of poor matches and, ultimately, the failure of online dating. Listen to a lightly edited version of the interview below.
CEO of Virgin Wines, Jay Wright said: 'Vana is really hitting an untapped market with Vinoby Vana, but this isn't the sole reason we've decided to support her business venture - which is quite a different product offering for Virgin Wines.'Vana who has a Masters in Business Administration from Oxford University and undergraduate degree in science from Cornell University has partnered with fellow MBA graduate, Joris Magenti, who originates from the South of France.
runner-up Vana Koutsomitis’ dating app, Date Play, has surpassed its initial £120,000 funding goal and has raised over £146,000 from nearly 100 investors on Seedrs.
Date Play is described as an app that combines dating and games.
It uses fun, easy-to-play games to learn more about the users and increase the quality of matches.
As previously reported, Vana and her teams revealed they are in the final stages of building Date Play and are making preparations to launch for beta testing this fall, with a full roll-out and marketing launch to reportedly coincide with the next season of The Apprentice on BBC1. Funds from the campaign will be used to Date Play’s free app users will notably have all benefits of the dating and gaming concept while premium users will be able to access other features including increased messaging, messaging into new locations, invitations to exclusive events and more.